Many businesses are like sheep. Walking around and grazing in the same field as their competitors, flocking aimlessly to the sound of new industry trends and statistics with the rest of the herd. When looking over the pasture it’s almost impossible to tell one...
In this guide, I’m going to teach you how to write high-converting B2B (business-to-business) copy: The step-by-step advice covers all the key areas of B2B copywriting, including: Content strategy Attention-grabbing headlines High-conversion emails PPC ads And much,...
Every new SEO campaign starts and ends with an SEO audit. You could be checking the performance of a client’s website, a new backlink campaign, or just getting a handle on where your business stands online. An audit lies at the heart of it all. Why? Because it gives...
To understand the potential of a project we have to analyze a single key variable, the market size. Now, this is extremely important when it comes to investors. Consider that the average VC (venture capitalist) firm speaks to around 1,200 companies before narrowing it...
Let’s face it. If you’ve got an online retail business, it’s difficult to compete with the likes of Amazon. Next-day shipping promises, award-winning customer service teams, the largest SKUs (stock-keeping unit) in the world…it’s just impossible. I mean, Jeff...
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