by Raquel Alberdi | Nov 18, 2020 | Social Media
What is organic social media examples? Every brand looking to kick-start its digital comms strategy needs social media. It is the central pillar from which everything can be built around. Just think about the number of estimated monthly users on each platform:...
by Raquel Alberdi | Nov 18, 2020 | Marketing
According to Forrester’s 2019 US Customer Service Index survey, 81% of brands failed to improve on their customer experience (CX) scores from 2018, with several big-named industry leaders tumbling down the chart. Even though in 2016, 72% of the same business leaders...
by Raquel Alberdi | Nov 17, 2020 | Entrepreneurship
Entrepreneurs are often seen as intuitive, driven, and opportunistic characters who fly by the seat of their pants. The courage they display in the face of adversity means they’ll consistently beat the odds, no matter the challenge they face. Such heroic...
by Raquel Alberdi | Nov 17, 2020 | Marketing
Why does Seth Godin, one of the world’s most renowned marketers consistently preach that the best form of marketing, is digital content strategy? Because if you offer in-depth, high-quality content you can reach your audience without spending an astronomical amount of...
by Raquel Alberdi | Nov 17, 2020 | Marketing
As an online marketer, it is highly likely that one of your KPIs (key performance indicators) is to drive traffic to your company’s website. Once people arrive, they’ll discover more about the products or services your company offers. Then, if there’s a...
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