Most of us are aware that if our business is to have a long-term future, then some form of digital transformation must take place. Now, contrary to popular opinion, installing a new software package or revamping the business operations model doesn’t indicate “digital...
What is Blitzscaling? “Blitzscaling is prioritizing speed over efficiency in an environment of uncertainty.” So what does this mean in reality? Essentially, it’s all about scaling a business as fast as possible. Climbing to the top of the ladder before any of your...
When the majority of visitors land on your website or social media channels, the chances are they’re not ready to buy your product. They could have arrived via an affiliate link, a Google search query, or a recommendation from a friend or colleague. Whichever route...
This is a question we often get asked by our students… “What is the difference between entrepreneurship versus intrapreneurship?” In short, intrapreneurs work within an organization whereas entrepreneurs found, build, and grow their own organization. Both require...
The advent of social media completely changed the dynamic of how companies communicate and connect with their audiences. So much so, that businesses began to hire professionals dedicated to communicating, managing, and adapting their brand message to this new,...
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