When the majority of visitors land on your website or social media channels, the chances are they’re not ready to buy your product. They could have arrived via an affiliate link, a Google search query, or a recommendation from a friend or colleague. Whichever route...
This is a question we often get asked by our students… “What is the difference between entrepreneurship versus intrapreneurship?” In short, intrapreneurs work within an organization whereas entrepreneurs found, build, and grow their own organization. Both require...
The advent of social media completely changed the dynamic of how companies communicate and connect with their audiences. So much so, that businesses began to hire professionals dedicated to communicating, managing, and adapting their brand message to this new,...
All companies exist to create value for their customers – the fundamental core of all modern-day business. But how do you evaluate how much value you’re actually creating for your customers? How can you assess where you position against competitors? And most...
What is the BCG Growth Share Matrix? The Boston Consulting Group’s growth share matrix (commonly referred to as the BCG matrix) is a business tool that reviews a company’s product portfolio or SBUs (strategic business units) to help them decide in what to invest, what...
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