All companies exist to create value for their customers – the fundamental core of all modern-day business. But how do you evaluate how much value you’re actually creating for your customers? How can you assess where you position against competitors? And most...
What is the BCG Growth Share Matrix? The Boston Consulting Group’s growth share matrix (commonly referred to as the BCG matrix) is a business tool that reviews a company’s product portfolio or SBUs (strategic business units) to help them decide in what to invest, what...
We know how overwhelming it can be filtering through the endless new entrepreneurship apps hitting the Apple and Android stores each week, so we thought we’d do the hard work for you. This comprehensive list of entrepreneurship apps was put together based on the...
As a marketer, it’s easy to get bogged down in data. Conversion rates, bounce rates, open rates, MQLs, SQLs, CPLs, CPVs…monitoring and tracking these KPIs become our daily routine. Unfortunately, while a data-backed approach to marketing is certainly not something to...
Porter’s Five Forces is one of the most traditional, well-known, and most widely used strategic macro analysis models. Used in conjunction with a PESTLE analysis, it helps you understand the competitive forces at work in an industry and how they affect the...
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