Value Chain: A Complete Guide to Porter’s System

Value Chain: A Complete Guide to Porter’s System

All companies exist to create value for their customers – the fundamental core of all modern-day business. But how do you evaluate how much value you’re actually creating for your customers? How can you assess where you position against competitors? And most...
How to Build a Unique Buyer Persona For Your Business

How to Build a Unique Buyer Persona For Your Business

As a marketer, it’s easy to get bogged down in data. Conversion rates, bounce rates, open rates, MQLs, SQLs, CPLs, CPVs…monitoring and tracking these KPIs become our daily routine. Unfortunately, while a data-backed approach to marketing is certainly not something to...