Reasons why you should use geomarketing

Written by Franco

Reasons why you should use geomarketing

Blog » Reasons why you should use geomarketing

Would you like more people to visit your store? It’s true that there are many ways to achieve this, but with geomarketing everything will be much easier. 

Nowadays it’s not only enough to know what your customers’ needs are, you also have to know where they are and what their consumption habits are to increase the chances of sales. 

Get comfortable and stay with us to determine how you can make the most of your closest users. Would you like to see it?

Table of Content

What is geomarketing?

Geomarketing is a marketing strategy that analyzes the needs and consumption patterns of the audience according to where they are located. For this, it relies on geolocation data to be much more precise. 

The idea is the following: depending on where your target audience is located, it will analyze the company’s whole situation to make the right decision. This way you will be able to run powerful campaigns and you will have high probabilities of getting good conversion rates. 

But, how can I know where my customer is? Nowadays there are many tools that provide you with privileged information. Cell phones and social networks are allies that will help you in this regard. Read on to see how you can take advantage of them. 

Types of geomarketing

There are several types of geomarketing that exist today. Let’s see: 

1. Regional

We begin our list with regional geomarketing. Here the analysis is quite broad and focuses on a fairly large area such as a country or a region that has a similar market. 

For those companies that are present in different cities, this is the ideal option, as it allows you to know where your customers are located in order to make the best decisions. 

Here you will use tools such as the apps themselves or the Google browser which allows you to obtain information from the ip address of each user. Are you going to miss it?

2. Country, city or state

In second place we have geomarketing by nation, city or state. In this case the audience of each of these areas is studied, so it is much more segmented than the first one. 

This type of geomarketing is very useful because the needs of users in one city may be different from those of another city. For example, Chicago is characterized by being quite cold and having strong winds throughout the year, while Miami has a much more tropical climate. 

Therefore, if you have a clothing brand, this information will be crucial to offer your customer what they really need. 

3. Local

On the other hand, we have local geomarketing. It focuses on specific areas such as a city or town, so it is wonderful for small brands that have a presence in a smaller area than the previous ones. 

4. Micro local

Micro local geomarketing segments more than local and has the possibility to focus on a very precise neighborhood or area within a city. 

Very small projects that are still growing can benefit from this type of geomarketing, since their budget is only enough to send to very specific areas, so they find in this type of geomarketing the perfect solution to their problems. 

5. Nano marketing

If you thought that microlocal geomarketing was quite specific, you can’t even imagine what nano marketing has to offer. 

This focuses on a much smaller area than all the previous ones, from a shopping mall to a square or a residential complex. It’s very likely that most of your users are there, so the objective is to know their interests and consumption habits. 

Types of customers in geomarketing

Brands need to be alert on many fronts to increase the likelihood of success. One of these is the location of their target audience, as this is the only way to create much more targeted campaigns that will translate into money.

Discover below the customers you’ll find if you use geomarketing: 

1. Locals

First we find the local users, who go to a store in a specific area and do not use any digital platform to buy your product. 

What does this mean? That by no means you will find their personal data. However, there is a way to get their attention and that is through flyers and different POP materials in a neighborhood to start attracting people to your business. 

2. From the internet

We also have the internet users and they are characterized because their location can be tracked thanks to the information provided by the IP address. 

Any page has the ability to collect very important data about the audience that clicks on them. Location, age range, consumption patterns and browsing time are a concrete example. 

From here you will be able to make much more precise campaigns that are tailored to their needs.

3. From mobile devices

Most of the traffic on the internet comes from smart devices, so they are a great source of information for companies. 

Google Maps and social networks themselves are tools that show you insider information about users’ interests. It’s time to pay attention so you can take your business to the next level.

Benefits of geomarketing

Geomarketing offers many benefits. Let’s take a look at some that you can’t forget: 

1. Knowing where users are located

We could not start in any other way than knowing the location of your customers. The reality is that it’s a strategy that saves a lot of money and headaches. 

Not knowing where they are is like shooting arrows in the air, it will be much more difficult to aim at the target you want. 

Start using geomarketing and focus on the users you are interested in. 

2. Optimize investments

With geolocation marketing you will be able to optimize your investments to the maximum and reduce losses by a large percentage. As we mentioned in the previous section, if you shoot arrows in the air it will be very difficult to achieve the goals you set out to achieve. 

Build your budget and create a geomarketing strategy so that the dividends come in the medium term. 

3. Attractive points of sale

Have you thought about opening a new store in a strategic point of the city? This is a great step, but to do it in the best way, nothing’s better than to investigate the areas where your interested customers are located. 

Here you can rely on local geomarketing, since flyers are still phenomenal tools to detect user trends in a defined area. 

4. Competitor location

Yes, it’s very important where potential customers are, but it’s also essential to detect the location of the competition to make the right decisions. 

In the end, it’s a simple equation: the fewer competitors in your area, the more likely you are to succeed. 

5. Market knowledge

Market knowledge is transcendental to know what step we will take and at what moment we will go in a certain direction. 

Nowadays there are companies that do not know the market in depth, so they miss opportunities and implement strategies that are not entirely accurate. 

Look for support in geomarketing and discover how you can take your company to the next level. 

Benefits of geomarketing

How can I use geomarketing?

To use geomarketing it’s necessary to rely on valuable tools such as: 

1. Geotargeting

The audience is segmented into fairly small groups to show them highly personalized advertising messages that enhance the customer experience. 

Have you ever seen a brand write to you and call you by your name? There’s no doubt that even though it’s such a simple gesture, we feel very good about this gesture. 

This happens because there is a strategy behind it that knows your preferences at every moment. Take it into account. 

2. Geofencing

We also have geofencing, which is real-time content that is displayed according to the user’s location reflected by the GPS. 

How can you take advantage of it? Very easy, when you detect that a customer has moved from their city, offer them other types of services that are related to the characteristics of the area where they are located. 

This way you will see how your sales level will remain stable throughout the year. 

3. Geotagging

Geotagging has an impressive power. It’s about motivating the customer to mention or tag your business on social networks so that other users are encouraged to try the product. 

It has great potential because it relies on the famous social proof that usually generates such good results. Are you going to miss it? 

Why use geomarketing?

It’s essential to know where your customers are at any given moment to determine the best product or service to offer them. Find out what you can use it for and under what circumstances: 

1. Increasing sales

First of all, geomarketing can be used to increase sales for your business. Sending promotional messages at the right times can make a difference in a customer’s buying decision, and that’s where this strategy comes in. 

Local businesses use it a lot to increase their turnover in times of need. That’s why we see restaurants sending messages to their customers at lunch and dinner time. Did you think it was a coincidence? 

2. Social media advertising

Yes, geomarketing is very important for advertising on social networks. Many people say that promoting yourself through this channel is very powerful, and it is true, but to increase the chances of success it is essential that you make the best possible segmentation to reach your target audience. 

These platforms allow you to segment the ad according to age range, location and other interests, so it is time to take an interest in this data to increase the impact of your messages.

3. Ads on Google

The same happens with Google Ads. The Google Ads platform offers you many alternatives so that you can segment as much as possible and thus reach that customer who needs you so much. 

Imagine you have an online store and at the moment you only deliver to the city center. Therefore, when you make your ad you will focus on this area and forget about the surrounding regions because they are outside your coverage areas. 

4. Visibility on the internet

Local seo is another strategy that has grown a lot in recent times and it’s based on creating content for users who are in very specific locations. 

A customer will not have the same need if they are in London as if they were in Berlin, so it is a technique widely used by small businesses such as bars and pharmacies.

This is part of geomarketing, so it’s an option you have to try to improve your numbers. 

5. Analyzing market

You can also use geomarketing to study the market, something that is becoming more and more essential to differentiate yourself from the wide competition that exists today. 

Executing a strategy and knowing what the customer needs and where they are is a world of difference compared to having no knowledge at all.

Now you will know where they are and how their consumption habits have evolved to offer them what they need. 

Why use geomarketing?

Final suggestions

Geomarketing has become an ally for companies of all sizes. Nowadays it’s all about knowing what your users require and where they are in order to adjust our products to their needs. 

We hope that with this information you have all the details so that you can use it as soon as possible and see the benefits it can bring to your business. 

Now it’s your turn to take action. Thousands of people want your product, but you have to determine where they are and geomarketing will help you. What are you waiting for?

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