ThePowerMBA ADVANCED

The ultimate combination of our two flagship programs, providing you with an in-depth and all-around vision to stay ahead of the curve in business, digital marketing and business innovation. Become an expert in all the relevant tools, strategies and methods, learning from the the leading voices (founders, executives and creators of Youtube, Growth Hacking, Netflix, Lean Startup, Tesla etc.), in a format that fits into your daily life.

1,599$ (payable in installments)

Who is it for?

For the doers ready to launch their next project and eager to learn how to do it all

For the completists that want to access the whole array of knowledge around business, digital marketing and innovation

For the leaders upgrading their capacity for their own business to utilize not only the most up-to-date business concepts, but also the most powerful engine of growth

For the innovators that know that they want to get the best of both worlds of business and digital marketing

How will you get there?

You will learn the most transformative concepts, tools and methods of both business and digital marketing, many directly from those that created them.

You will reinforce everything you learn with case studies of the world鈥檚 biggest game-changers with founders and top leaders of companies like Netflix, Airbnb, Red Bull, or Youtube.

You will receive materials, exercises, templates and more to apply what you learn right away.

Getting questions answered, exchanging ideas and connecting in additional live classes, the online forums and the community.

How does it work?

500+ microlearning classes of 15 minutes a day, available on every device and whenever you want to access them

Constantly updated content, added cases and bonus materials

Online forums to exchange and debate ideas

Downloadable materials, (repeatable) self-assessment tests at the end of each module and the course (no final thesis, exams etc.)

WhatsApp group with other students of your cohort and online community on LinkedIn and ThePowerMBA community platform

Webinars, speednetworkings and meetups on local, regional, national and international level

No admissions requirements or fees

Final certificate after completion of the course (not an academic accreditation) 鈫 Want to learn more why we are proudly non-accredited?

Still have questions?

  • Do you want to launch your own business and be your own boss?
  • Do you want to step up your career?
  • Do you want to gain the most up-to-date business knowledge?
  • Do you want to scale your business?

We’ll put you in touch with someone who was in your shoes some months ago, with your same goals, and has managed to reach them with the help of ThePowerMBA.

“This is a ‘must participate’ platform for all those looking to unleash their full professional potential.”

Jonathan Mildenhall
Ex-CMO, Airbnb

Our curriculum

ThePowerMBA

Business Model innovation

Business Model Analysis

You鈥檒l learn how to describe, analyze, and evolve any business model by using Alexander Osterwalder鈥檚 Canvas and applying it to top real-life cases.

Engines of Growth

In order to understand and manage growth in digital environments, you must be familiar with the different growth levers and metrics. How do digital companies grow? What are the right KPIs?

The Power of Platforms

Platform models are disrupting every industry and the way we do business (competitive advantages, growth strategies, value creation, etc.). You鈥檒l become a platform-expert: differentiate them from linear business models, understand why they鈥檙e more valuable, and explore their implications in strategic management.

Segmentation & Targeting

Everyone claims they understand their customers, but the truth is that 99% don鈥檛. We鈥檒l set you apart with insights into behavioral segmentation, customer personas or how to develop an effective customer journey map.

Value Propositions

Creating a winning VP is like driving a 1,000 horsepower Formula 1 racing car. The rest of the competition will fall behind once you get it right.

Business Model innovation

Business Model Analysis

You鈥檒l learn how to describe, analyze, and evolve any business model by using Alexander Osterwalder鈥檚 Canvas and applying it to top real-life cases.

Engines of Growth

In order to understand and manage growth in digital environments, you must be familiar with the different growth levers and metrics. How do digital companies grow? What are the right KPIs?

The Power of Platforms

Platform models are disrupting every industry and the way we do business (competitive advantages, growth strategies, value creation, etc.). You鈥檒l become a platform-expert: differentiate them from linear business models, understand why they鈥檙e more valuable, and explore their implications in strategic management.

Segmentation & Targeting

Everyone claims they understand their customers, but the truth is that 99% don鈥檛. We鈥檒l set you apart with insights into behavioral segmentation, customer personas or how to develop an effective customer journey map.

Value Propositions

Creating a winning VP is like driving a 1,000 horsepower Formula 1 racing car. The rest of the competition will fall behind once you get it right.

Testing Business Ideas & The Lean Startup

Testing Business Ideas and Lean Startup

Eric Ries鈥 Lean Startup methodology has been a revolution in marketing and business strategy.聽

As well as covering the theory and key concepts, such as Minimum Viable Product, we鈥檒l walk you through how to put it into practice and hear from those who have done it so you can get out there ASAP.

*Eric Ries himself will participate in this module to share firsthand his revolutionary framework.

Business and Marketing Strategies

Blue Ocean Strategy

You don鈥檛 have to be a visionary to innovate or disrupt an industry. You just need to know the tools Learn these simple but genius methods for how to create completely innovative value propositions and models.

Industry Analysis

Companies aren鈥檛 isolated entities. They depend on external factors related to their markets and competitive landscape 鈥 see how to dominate any sector.

Corporate Growth Strategies

Dive into the key strategies (and associated risks!) that can be used to help a firm grow.

Brand Strategy

Branding & Positioning are two of the most commonly cited terms in marketing, but also the most misunderstood and elusive. We鈥檒l break them down and take a look at how you can master them. As for pricing, it鈥檚 a true art – and has an enormous impact on any business鈥 results. So it鈥檚 important that you get to know the strategies and key concepts related to pricing.

Blitzscaling

This methodology, based on a book written by Chris Yeh and Reid Hoffman, is a revolutionary way of growing fast in a very uncertain environment. It鈥檚 all about prioritizing speed over efficiency in an uncertain environment. Understand if your company is ready for this impressive growth and how to do it!

*Chris Yeh himself will participate in this module to share firsthand his revolutionary framework.

Pricing

Setting the prices of your products seems simple at first glance…but it is much more complex than it seems. You will learn about demand elasticity and different pricing strategies that you can apply.

Leadership

Leading Self

What about soft skills? It鈥檚 not only about knowledge or professional capacities. Developing your soft skills is a crucial part of your professional training.

Leading Teams and Organizations

Companies are made up of people. People respond to work culture. Explore how to implement and practice good leadership 鈥 it makes the difference between mediocre and excellent organizations. Learn the most revolutionary management strategies, like OKRs, that will allow you to build excellent organizations.

Agile

A term that has become a buzzword in business world with a reason. You will learn not only how agile projects work, but also agile organizations. How to transition a startup into an agile organization or how to transform a big company to agile one.

Entrepreneurship & Fundraising

Reflections

We鈥檝e gathered the best advice from those who’ve been there on how to choose your idea, get prepared for success, take the first steps, build a team, and more.

Who鈥檚 Who
Get to know the full landscape of the entrepreneurship ecosystem. Understand the different resources available at growth stages, and hear from incubators, accelerators, venture builders, and investors directly.

Raising Funds
Dig deep into the investment ecosystem. What types of investors are there? What do they bring to the table? How should you reach them? When?

The Power of Being a (Digital) Marketer

Marketing 360

These days, there鈥檚 no such thing as digital marketing, marketing is digital. Learn how to grow your business through an online 360o strategy: understand digital channels, set goals, develop your own sales funnel from prospecting to customer loyalty, use the main tools, and learn all the details of attraction & conversion.

Power Funnel

Learn to design and execute strategies throughout the entire funnel. from attracting traffic and聽 lead conversion, to nurturing and closing sales.

Finance & Accounting

Management Accounting

Learn how companies record and organize their financial transactions. Understand the language and principles of accounting.

Financial Accounting

Get prepared to interpret and analyze the financial statements necessary to understand a company鈥檚 performance, the main profitability factors, and risk ratios.

Investment & Company Assessment

Understand how to analyze an investment project. Learn the basics like compounding, discounting, and NPV, to the most common valuation methods such as trading comparables, DCF, etc.

HR & Talent Management

Integrated Talent Management

Counting on- and effectively managing the right talent is paramount for any organization. We鈥檒l cover all critical ingredients around next generation talent management to ensure that you and your organization are able to attract, motivate, develop and retain the best talent

HR 3.0

Learn how to effectively structure your people function so that it can act as a true value partner to the business across all critical topics regarding talent management and human capital.聽

Organizational Design & Agility

Once your strategy is clear, how can you take effective organizational design choices? In this unit, you will learn how to link your business strategy to decisions around your operating model, as well as which type of operating models are most suited for your specific context.聽

Bonus: Disruptive Tech in Business

BONUS:

Chances are, your industry is already being disrupted by a new technology.

From AI (Artificial Intelligence) to Big Data and Blockchain, amongst others, these technologies are driving how business gets done in the years to come. It is crucial to understand what these trends are and how they are disrupting the way we do business today.

ThePowerDigitalMarketing

Business and Marketing Fundamentals

1.1 Customers and market objectives

1.2 How to create a winning value proposition

1.3 How to create a disruptive value proposition and find your blue ocean

1.4 How to innovate with Lean Startup (the right way!)

1.5 Power Selling

Marketing 360潞

2.1聽Key metrics

2.2聽Strategic vision

2.3聽Branding and attracting customers

2.4聽Conversion optimization

2.5聽Capturing and lead nurturing

2.6聽Loyalty and retention

2.7聽Recommendation and viral marketing

Practical Application

3.1 Facebook Ads

3.1 Google Ads

3.1 Google Analytics

3.1 PowerCMO

3.1 Working with marketing agencies

3.1 Growth Hacking

3.1 Influence marketing

3.1 Legal