Have you ever wanted to know the secret to managing your company’s social media like a pro? Look no further for answers, what you need to do is become a social media manager.
And yes, we mean that little person who gives a strategic approach to all the company’s social media.
Nowadays most customers are on these sites, so it’s time to give it a higher level approach, because there’s no one on the Internet who doesn’t have at least one social media account…
Find out now what their functions are and the steps you need to take to become a social media specialist.
Or a real expert, you never know.
Table of Content
- What does a Social Media Manager do?
- Essential functions of a Social Media Manager
- How do I become a Social Media Manager?
What does a Social Media Manager do?
A Social Media Manager has more responsibilities than most people think.
This is the professional who leads the company’s entire social media strategy. He or she strategically plans all the content that will be published on the different channels.
To be successful in the digital sphere, it’s not enough to create content per se. It’s necessary to create a tone and style that suits the characteristics of the brand.
The most interesting thing about the position is that it not only focuses on social media, but goes much further. Nowadays the social media plan encompasses all web channels, such as blogs, youtube, email, newsletters and social networks in general.
So we’re certain that it’s a profession with a great future.
Essential functions of a Social Media Manager
The truth is that there are many functions that a Social Media Manager has to fulfil. Some of them are:
1. Content creator
No matter what social network you want to stand out on, it’s essential to create content to start attracting users.
Now, you can have creatives in your charge or freelancers to help you with this, but you must define what the insights are, what audience the brand is going to target, the tone, what SMART objectives must be achieved, in what time frame…
In other words, you’ll create the strategy that others will use to develop the content. Therefore, you are a key player for the company.
2. Market research
One of the first steps a Social Media Manager must take is to carry out a market study. This means that you should study your consumers in depth, find out who they are, where they are and determine the needs they have to satisfy.
Once you do this, you’ll be able to create a much more accurate Social Media plan that matches what the audience is looking for.
3. Choosing the right platforms
Market research is extremely important, because from there you have a lot of answers that will help you create a much more targeted strategy.
So, the next step is to choose the right platform to promote yourself.
No, it’s not enough to create content on just any site, you must do it on the network where your audience is and at the time when they’re most focused.
Once you have defined this, you can take action.
4. Designing the route for the community manager
One of the most common mistakes we see in digital marketing is that some people confuse the roles of the community manager and the social media manager.
They are similar, but they’re not the same. The reality is that the SMM is the GPS of the Community Manager, so the latter will work based on the recommendations or instructions given by the Social Media Manager.
They work hand in hand, but the former has a much broader focus than the latter.
5. Crisis response plan
Come on, let’s face it. Everything is going well until you encounter some customers who are unhappy with the service and show their frustration on social media.
That’s where the crisis plan comes in, and guess who’s in charge of this? You got it right, the Social Media Manager.
Design a strategy that allows you to respond to a situation as delicate as this one. This way you’ll have that GPS that will help you to get out of the situation without any major problems.
How do I become a Social Media Manager?
There’s no doubt that becoming a Social Media Manager is a step towards the future.
Let’s take a look at some of the steps you need to take to become a specialist in the field. That dream job is waiting for you.
1. Take courses online or at specialised institutes
You can combine it with university or your job, but the important thing is to keep training, especially if you take into account how competitive the sector is nowadays.
Fortunately, there are many options for you to choose the one that best suits you. Start by learning the basics of each social network and then look for a diploma or advanced programme in Social Media Manager.
You’ll soon be at the top, you’ll see.
2. Add marketing training
We’re the kind of people who think that any professional should complement their training with marketing, as this will allow you to learn more about how to sell yourself as a brand and detect the behavior of your ideal audience.
Now, if you want to be a social media manager, that’s all the more reason. Your job will be to manage all of the company’s content strategies, so you’ll need to keep track of multiple metrics and then implement the right plan.
None of this can be achieved without marketing, so it’s time to give it the importance it deserves.
3. Look for job opportunities
Still don’t have the skills to be a Social Media Manager? It doesn’t matter, start somewhere and progress as far as you can.
We advise you to look on the Internet, there are always companies looking for students who are eager to learn and improve themselves.
It’s likely that you’ll start as a social media administrator, but as time goes by, you’ll climb up to the position of your dreams.
We are sure that with patience, discipline and constant training you will become one of the best Social Media Managers in the country.
Just follow the tips we gave you today and you’ll be closer to it!
And you, are you ready to be a Social Media Manager? Don’t forget to check out our blog for the latest articles on the subject. You’ll love them.