ThePowerDigitalMarketing

The first full-stack and truly practical digital marketing program, where you will learn (or refresh) the fundamentals, get a 360º vision of all things marketing and master all the tools and strategies you need. Guided by the biggest icons of today’s marketing world (the father of growth-hacking Sean Ellis, Airbnb’s former CMO Jonathan Mildenhall, and so many more) in a format that fits into your life.

999$ (payable in installments)

Who is it for?

For the curious seeking to update themselves on the rapidly changing world of digital marketing

For the driven who need to stay ahead of the curve in their current marketing job

For the ambitious from all backgrounds wanting to know about the profession that makes all the difference in today’s business world

For the entrepreneurs seeking to take advantage of the most efficient engine of growth

For the innovators that aim to push marketing to the next level in their own business and get the most out of digital channels

How will you get there?

You will learn the marketing fundamentals that make the difference and that don’t get taught anywhere else

You will gain a 360º perspectives on all things marketing (channels, metrics, strategies…)

You will learn from the biggest names in the industry, like the original growth hacker Sean Ellis, ex Facebook CMO Randi Zuckerberg, or ex Airbnb-CMO Jonathan Mildenhall…

Getting questions answered, exchanging ideas and connecting in additional live classes, the online forums and the community.

How does it work?

· 195+ microlearning classes of 15 minutes a day, available on every device and whenever you want to access them, with 150+ additional specialization sessions

· Constantly updated content, added cases and bonus materials

· Online forums to exchange and debate ideas

· Downloadable materials, (repeatable) self-assessment tests at the end of each module and the course (no final thesis, exams etc.)

· WhatsApp group with other students of your cohort and online community on LinkedIn and ThePowerMBA community platform

· Webinars, speednetworkings and meetups on local, regional, national and international level

· No admissions requirements or fees

· Final certificate after completion of the course (not an academic accreditation) → Want to learn more why we are proudly non-accredited?

Still have questions?

  • Do you want to launch your own business and be your own boss?
  • Do you want to step up your career?
  • Do you want to gain the most up-to-date business knowledge?
  • Do you want to scale your business?

We’ll put you in touch with someone who was in your shoes some months ago, with your same goals, and has managed to reach them with the help of ThePowerMBA.

“With ThePowerMBA you’ll learn how to scale a business through a 360º marketing strategy.”

Deborah Singer
CMO, Girls Who Code

Syllabus

Business and Marketing Fundamentals

1.1 Customers and market objectives

1.2 How to create a winning value proposition

1.3 How to create a disruptive value proposition and find your blue ocean

1.4 How to innovate with Lean Startup (the right way!)

1.5 Power Selling

Marketing 360º

2.1 Key metrics2.2 Strategic vision

2.3 Branding and attracting customers

2.4 Conversion optimization

2.5 Capturing and lead nurturing

2.6 Loyalty and retention

2.7 Recommendation and viral marketing

Specializations

Once you finish the Marketing360º module, where a new class opens once a day in a specific order, you will have access to all specializations at once.
These let you dive deeper into specific topics – you can pick and choose between all of them, and do them at your own pace.

3.1 Search Engine Optimization

3.2 Facebook Ads

3.3 Google Ads

3.4 Growth Hacking

3.5 Influencer Marketing

3.6 PowerCMO

3.7 Working with Agencies

3.8 Analytics