Target Audience: Definition and How to Find Yours in 2025

No business can succeed without knowing exactly who it’s talking to. Defining your target audience helps you focus your marketing, attract the right customers, and avoid wasting time and money.

One of the most important aspects of a business is to determine its focus. No business can survive without knowing who it is aimed at. What is the target?

When we talk about Target we refer to a segment of the audience to whom our product or service is of interest. This group of people can be larger or smaller depending on the type of product.

It is essential for a company to know where and how it will focus its communication and marketing strategy. A mistake here can lead to problems in our business and we don't want that! 

That is why in today's article we're going to tell you what the Target is and how to define it correctly.

Before the target, let's define our product

One of the most practical ways to determine our Target is to ask ourselves a series of questions to define the group of people who will buy our product. To do so, we have to clearly define the characteristics of our product:

• What is our product for?

• What are its characteristics?

• Can it be used alone or does it need a complement?

• What is its useful life?

• Is any previous technical knowledge required to use it or is it suitable for anyone?

• What is the age at which it can be used?

After asking yourself these questions about your product, you are ready to start going into deeper questions that will help you define your exact and specific audience.

Features of our client or Target

It's necessary to know which audience we are targeting. Our advertising campaigns will be much more effective and useful if we focus on our Target. This will achieve a connection between the product or service and the customer, since they will be speaking specifically to them, in their own language. 

That's why it's necessary to determine the specific features that best define this group of people. If we've already defined our product well, we must expand our questions to the characteristics of our ideal customer such as age, gender, location, socioeconomic level, as well as their customs, beliefs, aspirations, and so on.

Identifying these attributes is a practical and consistent approach to marketing. This gives us a better chance of finding ideal customers within the Target.

How to define our Target?

Now it's time to apply this information to define our Target. Here are some recommendations:

Analyze your current customers

We will start by taking advantage of the existing customer base, identifying the behaviors that interest us. To do this, we recommend making an inventory of your customers with the appropriate information. 

For example, buying behaviors: how often do they buy? What are the best-selling products? 

With those questions answered, we now need to think about, how we can continue to engage our customers with our brand after a sale?

How can we get them to buy from us again?

Of course we need to know where to find our customers:

What social networks do they use?

How do they shop? In physical stores? In online stores? In both?

Don't worry if you haven't started your business yet. This information will be very useful from the beginning. A solid customer base is the best way for a business to grow from the start. 

Study the competition

Probably, our Target is very similar to that of our competitors, that is why it's very important to know them well. Learning about our competitors will help us understand our own business and our audience. 

This will give us new ideas for the content of our campaigns. We may find things that work for us and things that don't, it's important to evaluate what is best for our project. Studying the competition is a great opportunity for us to find ways to differentiate ourselves.

Use Google Analytics

We all use Google to search for what we are interested in, why wouldn't your potential customers use it? 

Google Analytics is a free website tracking tool and platform. This tool collects data on how users interact with our website. What information will Google Analytics give us to find our Target? Very valuable information that we will have to constantly review if we want to take off as a business. Information such as: the number of people who visit our website or the time they spend on each page, which are the most visited, etc. 

The marketing strategy will improve knowing and using the information provided by Google Analytics. We will start attracting more traffic to our website, and if that traffic corresponds to our Target, even better.

Different target for each product?

In most cases, businesses offer more than one product. Does each product have its own target? Well, it depends, it's possible for products to be different but for them to share the same target. In that case, the communication strategy can be the same or very similar, for example, a company that advertises wallets or handbags for women. Despite being different products, they need to target the same type of audience.

But if the advertising strategy is not the same, since it is aimed at different audiences, the Target will be different. Think, for example, of companies that sell products for different sexes or for adults and children. 

Example: Apple iPhone
The iPhone is designed for a broad, general audience —students, professionals, creatives, and even older adults. However, Apple segments its communication depending on the model:

• iPhone Pro/Pro Max → professionals, content creators, and tech enthusiasts who value advanced cameras, performance, and status.

• iPhone SE → budget-conscious customers, often younger users or those upgrading from older devices.

• Standard iPhone → the “mainstream” option, appealing to a wide range of consumers who want a balance between performance and price.

Example: Apple Watch
The Apple Watch, on the other hand, has a much more specific audience: fitness enthusiasts, health-conscious consumers, and people interested in lifestyle tracking. While the iPhone is universal, the Watch positions itself as a companion product for a narrower segment.

Example: Nike Sneakers
Nike’s general audience is anyone interested in sports and lifestyle, but each product line appeals to a different target:

• Air Jordans → sneakerheads and collectors.

• Nike Running → athletes and casual runners.

• Nike SB (Skateboarding) → urban youth and skate culture.

The key takeaway: even within the same brand, each product may require a slightly different target definition and a tailored communication strategy.

Revise your strategies

One of the dangers of defining our target is to fix it permanently. We may believe that the job is done, but we may be leaving out future customers that our communication is not reaching.

That is why it is essential to review and renew our Target. The recommendations we gave you propose a search that can be broadened and deepened. By asking basic questions about our potential customers, we will be creating a profile of an audience tailored to our needs. Don't forget that if you already have a project and you have not yet asked yourself any of these questions, it's not too late to start. 

So much for today's article, what other strategies do you think might work?

We'll read you in the comments!

FAQs About Target Audience

What is the difference between target audience and buyer persona?
Target audience is a broader group of potential customers; a buyer persona is a detailed fictional profile of an individual within that group.

How often should I review my target audience?
At least once a year, or whenever you launch new products or notice shifts in customer behavior.

What tools help identify a target audience in 2025?
Google Analytics 4, HubSpot, Mixpanel, social listening tools, and AI-based segmentation platforms.

Can small businesses define a target audience without big data?
Yes —start with surveys, customer interviews, and analyzing competitors. Even simple insights can help you build a clear target profile.

Why does targeting matter in digital marketing?
Because it makes campaigns more efficient, ensures relevance, and increases the chances of conversion and retention.