A solid product growth strategy is key to fledgling businesses’ survival. At some point, entrepreneurs have to be able to show investors that their user base is growing, their audience is expanding, and the uptake of their product or service is increasing. Fail to do...
Going back to your college or high-school days how would you describe your study methods? Ineffective, stressful, and accompanied by a severe lack of sleep? For me they certainly were. You see, I was a huge fan of the highlighter. I believed that going through every...
People believe that as entrepreneurs, we draw upon inspiration at will. Give us a business problem and we’ll have a ready-made solution within minutes, complete with a step-by-step business plan that even granny could follow.  But we all know that’s simply not the...
Admit it. A small part of you has wondered (and perhaps secretly dreamed) what it would be like to be an influencer. The paid travel, glamorous hotels, free branded clothing, red carpet waltzes… *sigh* 😌 For most of us though, we’d be content if we could simply get...
This has got to be one of the most frequently asked (and confused) questions in business.  What’s the difference between branding and marketing? And honestly, the answer you get depends on who you ask. You could gather all the marketing strategists, experts, CMOs,...
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