by Raquel Alberdi | Feb 26, 2021 | Business
Not long ago I remember reading a paper by the late pioneer of leadership psychology, Warren Bennis, about leadership challenges in the modern world. In it, he discusses the 2004 U.S. presidential election between George W. Bush and John Kerry and how polarizing it...
by Raquel Alberdi | Feb 25, 2021 | Entrepreneurship
With many of our students commenting that ThePowerMBA’s 15-min daily lectures are “as addictive as watching a Netflix series” it got us thinking…what are the best tv shows for entrepreneurs? And with all the countless hours we’ve spent snuggled in front of the box...
by Raquel Alberdi | Feb 22, 2021 | Marketing
Donald Miller was on a flight to a conference in Indianapolis when the StoryBrand Brandscript idea hit him. The successful author often held conferences about his career as a writer, his faith, and how people could live a fulfilling story throughout their lives. But...
by Raquel Alberdi | Feb 17, 2021 | Marketing
Before to know what is the definition of lead nurturing, we need to see the relationship between business and consumers has changed somewhat over the past few years. Previously, buyers would come to a business looking for a solution. They might have some idea of what...
by Raquel Alberdi | Feb 17, 2021 | Business
I’m sure you’ve come across the expression “growth hacking strategy” recently, especially if you’re a frequent user of LinkedIn. But for all the explanations I’ve come across on the platform, there are very few that actually define what...
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