If you’re wondering what the benefits of social media marketing are, then consider this, for a second. As of January 2020, there were 3.8 billion social media users worldwide. This was almost a 10% increase (321 million new users) since the same time in 2019. So if...
The lean startup methodology has gained momentum over the past few years, quickly becoming one of the leading frameworks for launching a successful business. Its popularity stems from its ability to reduce an entrepreneur’s exposure to risk. An essential factor when...
Quickly glancing across the web, you can find any number of posts listing must-read books for entrepreneurs. However, after scrolling through it can start to feel overwhelming. Out of the 20, 30, 40+ books, which should I buy first? Why have you tipped up this one?...
Every business is subject to its macro-environmental factors. That is to say, external factors outside of a business’s control (think the economy, environment, politics, etc.). This is because a business can’t operate within a vacuum. The total addressable market will...
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