by Raquel Alberdi | Mar 31, 2021 | Social Media
If you’re wondering what the benefit of social media marketing is, then consider this, for a second. As of January 2020, there were 3.8 billion social media users worldwide. This was almost a 10% increase (321 million new users) since the same time in 2019. So if this...
by Raquel Alberdi | Mar 25, 2021 | Entrepreneurship
The lean startup methodology has gained momentum over the past few years, quickly becoming one of the leading frameworks for launching a successful business. Its popularity stems from its ability to reduce an entrepreneur’s exposure to risk. An essential factor when...
by Raquel Alberdi | Mar 10, 2021 | Entrepreneurship
Quickly glancing across the web, you can find any number of posts listing must-read books for entrepreneurs. However, after scrolling through it can start to feel overwhelming. Out of the 20, 30, 40+ books, which should I buy first? Why have you tipped up this one?...
by Raquel Alberdi | Mar 2, 2021 | Business
Every business is subject to its macro-environmental factors. That is to say, external factors outside of a business’s control (think the economy, environment, politics, etc.). This is because a business can’t operate within a vacuum. The total addressable market will...
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