Let’s be honest: Where are you reading this article? Most likely on your computer, but the reality is that mobile devices are the kings of traffic today.
This means that mobile marketing is a must for any digital business.
Mobile traffic represents up to 90% in some nations, which shows that digital advertising is a reality that we cannot ignore.
It’s time to develop friendly, practical and 100% responsive websites so that the user loves your content no matter what happens.
Are you ready to see how you can benefit from this trend?
Table of Content
What is mobile marketing?
Mobile marketing is the strategy that tries to interact and influence user behavior through the features offered by the different types of mobile devices that exist today, such as phones and tablets.
Experts say that investing in this trend is a great idea because cell phones have become an extension of the human being, as Steve Jobs said about computers.
There are currently millions of people using mobile devices and the number continues to grow day by day. In fact, it is said that since the pandemic, the number of mobile devices has grown by 25% in mobile traffic worldwide.
Also, it is expected that in just 2 years there will be 400 million mobile users, something you should keep in mind if you want to be close to the money in the following months.
4 Advantages of Mobile Marketing
There’s no doubt that at first investing in mobile marketing may seem like an irrelevant expense, but as time goes by we will understand why it’s so important for the near future of the company.
Right now we’re seeing how more and more people have two or more cell phones, one for their personal lives and one for work reasons. This shows that in one way or another you will have to promote yourself on these devices to get good results.
Let’s look at some of the benefits below:
1. Mobile shopping is on the rise
The penetration of mobile devices has grown so much that it’s normal for more and more purchases and business to be done through these devices.
It has been foreshadowed for many years now that mobiles would be a fundamental part of internet traffic, specifically since 2017. In fact, in the last quarter this indicator increased by 51% when compared to the previous period.
In this sense, as there are so many mobile users it’s a good idea to look for ways to promote yourself before it’s too late.
2. Allows you to target by location
Traditional marketing has many bottlenecks that it has not yet managed to solve, but many of them have been solved with the emergence of mobile devices.
We can invest a lot of money in optimized ads, but if they are targeted to the wrong audience you won’t get a penny of return. However, that’s where mobile marketing comes in, and that’s because mobile phones give you the ability to do what’s called region targeting.
In this way, small businesses such as stores, bars and restaurants benefit because they can show their services to users who are closer to their location, thus increasing their chances of selling.
Therefore, GPS location allows you to create different campaigns for those people who are close to your business.
3. Increased use of apps
It may sound obvious, but with more and more phones there are more and more apps that solve all kinds of needs that users have nowadays.
We love the fact that we don’t need to create a platform from scratch, because we only need to detect the trends of our target audience and then create a campaign that monetizes their interests.
Just as you read it, now you can make money even with Whatsapp itself, so it’s time for you to get to work.
4. Instant communication
Last and not least we have the fact that communication is now practically instantaneous, so forget about traditional methods that no longer generate the same effect.
If you think about it, nowadays people are constantly looking at the screen of their cell phones to see if they have received any notification that interests them. Therefore, it’s important that you invest in a fast communication system so that you can respond immediately to any of their concerns.
Strategies to take advantage of mobile marketing
Do you want to make the most of what mobile marketing has to offer? We can’t cover up all the benefits it offers us, but to achieve them it’s essential to execute the right strategies.
Let’s take a look at some of them below:
1. Bluetooth marketing
First we start with Bluetooth marketing, which is also known as proximity marketing.
In a nutshell, the strategy relies on the bluetooth function of smartphones to share different multimedia files with users to show them what’s new about your products.
What can you show? You have many options, from price lists, promotional videos or a specific message for that potential customer.
2. Message marketing
On the second side we have sms marketing, which was one of the first strategies to be used on mobile devices and it still works.
It’s true that social networks and instant messaging platforms have meant that fewer and fewer people use text messages. However, they still exist and it’s a good thing that you use it to your advantage.
The operation is simple: you just have to send messages to all those who are registered in your contact database, this way you will have a permanent communication with them.
Here you can send payment reminders, notify about the launch of a new product or any news that you need to inform.
3. Pages in responsive format
On the other hand, we can’t forget the importance of the responsive format on the Internet.
How many times have you been browsing with your tablet and you enter a website but you have to zoom or change the position of the device to understand the content? Yes, we know how frustrating it can be and this happens because the page is not responsive.
The interesting thing is that it’s not only considered a matter of design, but Google itself requires it to position your website in the top positions. Therefore, if you want to be a leader in your niche you will have to invest in a responsive design to get the results you crave.
4. QR Code
We also have QR marketing, which is when the customer uses their camera to scan the code and the system directs them to a new web page.
For example, you can be a restaurant and attach the QR to enhance your customers’ experience. The same goes for stores and multiple stores, so it depends on what you want to generate, but the possibilities are endless.
Mobile marketing best practices
Are you ready to reap the benefits of mobile marketing? Let’s take a look at some practices you can implement to get the best results:
1. Give a better user experience
Let’s start with the user experience, and this has to be one of your main focuses.
Not only does it matter that the product is of quality, but that the overall service is good enough for the customer to repeat.
Responsive design and personalized attention are two alternatives that we can execute so that the user is satisfied in every way. Give it a try and let us know how it goes.
2. Don’t be intrusive
It’s true that apps allow us to reach a further point in the life of users, but there are limits that you should not pass under any circumstances.
Yes, your content can be of great quality, but you have to give the customer the option to opt out of the broadcast list or out of your contact folder if they don’t want to receive any more messages.
So, the idea is to send promotional messages only to those who are really interested. This is the only way to ensure a healthy open rate.
3. Focus on the benefits at all times
In each of the messages you send to your audience you should emphasize the benefits of your product or service. At the end of the day, the user wants to know how he can solve his day-to-day problems, nothing else.
Analyze each text and hire a copywriter if you consider it necessary. This is the only way to open the customer’s mind.
4. Honesty above all
Honesty is a value that must be maintained in any type of relationship, especially if it’s a commercial relationship. Many businesses fail because they make promises to users that they cannot keep.
In this sense, avoid generating expectations that your products cannot fulfill. If an item only solves a certain problem, say so. Otherwise, users will feel cheated and you could even be criminally liable for this action.
5. Leverage your networks
People use their phones for both entertainment and work, which is why social networks have grown so much in recent years.
Optimize your profile on social platforms so you can make a name for yourself in an increasingly competitive world.
Data demonstrating the potential of mobile marketing
Still have doubts about the potential of mobile marketing? Surely these facts will change your mind in less than a second. Take a look at them:
1. Two hours a day
More than two hours a day is the average time people use mobile devices today. Yes, I’m sure you’ve seen someone who is more glued to their phone than usual, but the reality is that many people are like that.
In fact, it is estimated that this number will increase in the coming years as devices offer more and more alternatives for work and fun. Are you going to miss this movement?
2. 90% of people use a mobile phone
On the other hand, more than 94% of people between the ages of 16 to 65 in Europe use cell phones for multiple tasks day in and day out. This can range from multiple areas such as entertainment, fun or work.
What does this mean? That mobile penetration is a reality that we cannot ignore, especially if we want to take advantage of the new wave in business.
Likewise, we cannot deny the fact that there are many apps and social networks that fill people’s daily lives. Whatsapp, Instagram and video games are some of them.
The truth is that it’s not surprising, since all three offer you fun, work and entertainment, a combination that’s hard to ignore nowadays.
Therefore, it’s time for you to start thinking about methods to make money with these tools. It’s just a matter of understanding what your audience needs to offer them what they are looking for at the right time.
Today we wanted to show you the potential of one of the most powerful industries today. Unfortunately many people still don’t see all that can be achieved with mobile marketing, but we know that you are close to making the most of it.
Best of all, you don’t need huge sums of money to make it available to you. It’s just a matter of understanding the niche you’re in and finding the right strategy for your platform. Then, with a little patience, you’ll get the results you want.
Are you ready to take the next step? Take into account all our recommendations and take advantage of one of the sectors that is currently booming. We want to see you succeed and we are sure that with mobile marketing you will.