Let’s be honest: how likely are you to have over 800 million people see your product or service in a very short period of time? We know the answer: creating content with a viral TikTok song in 2023.
TikTok is the new entertainment engine for young people, so if you want to take your business to the next level it’s time to give it the attention it deserves.
A good way to do this is by creating a video that goes viral on the platform. It’s not easy, but it’s true that there are methods that will increase your chances of positioning yourself on the network.
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Table of Content
Okay, I think it’s important that you first understand what it is to be viral on TikTok. It’s that situation in which you create content and it reaches thousands of users all over the world within a short period of time, including other social platforms.
Surely at some point you’ve come across a funny video that was created a few minutes ago and still has billions of views. You’re probably wondering: how do they do it? Well, there’s a lot of marketing work behind it and that’s what we’ll show you below.
In fact, TikTok has the peculiarity that other users can create their own content based on what has been done by a third party. That is, people take your song, choreography or edit and create original content.
If this happens, please don’t be offended. The reality is that it is an excellent indicator that shows how great your video is.
Hey, before moving forward, keep in mind that no action guarantees that your content will go viral on TikTok or any social network.
It is true that there are details that can attract the attention of the audience, but it will depend on specific elements such as the time of posting, theme, audience, hashtags, among others.
Let’s take a look at some tips:
1. Stay humorous
Social networks are mostly entertainment and information sites, so humor will always be an ally in your posts.
Help people distract themselves a little and you will see how this is transformed into interactions, either comments, likes or shares.
You can’t imagine how much the reproduction rate increases when you apply some humor. Of course, everything will depend on the topic, but we’re sure that you can always apply some detail to make people have a good time.
2. Look at the trends
Social networks are mostly driven by the moment and trends, especially TikTok.
Therefore, it’s imperative that you keep an eye on what is currently trending. There’s always a dance, a song, a lyric or an effect that catches people’s attention and that’s where you need to focus.
It’s true that sometimes trends last for a few weeks, but in most cases they usually last a few days at most, so don’t think twice and rely on trends to create viral content on TikTok.
Hashtags are a great ally in all social networks and TikTok is no exception. They work as a kind of filter for users to find more specific content that they won’t find in the main feed.
In other words, if you want your post to reach more users you will have to use different hashtags.
But be careful, it’s not about using just any hashtags, but the ones that are appropriate for the audience you want to reach. The more detailed it is, the more likely it will be found, so it’s time to let your creativity fly.
4. Short duration
It’s true that TikTok modified its algorithm and now allows you to create videos up to 10 minutes long, but it doesn’t mean that all your content should be that long.
In fact, it’s quite the opposite, the shorter it is the more likely it is to be successful.
Why is that? Users don’t have the patience to watch a video longer than 2 minutes, plus in many occasions the content is consumed while they are doing other activities such as cooking, working or going to the bathroom.
Therefore, if you’re not sure that you’ll be able to keep the user’s attention, it is best to focus on short content. Trust us, you will see results quickly.
5. Calls to action
A big mistake in social networks is creating content without any call to action.
Your video can be spectacular, but if you don’t encourage users to interact or click on a link absolutely nothing will happen. Come on, invite your audience to interact with your post.
This way you’ll notice a significant increase in interaction, which will translate into better conversion.
7. TikTok tools
What we love about TikTok is that it has numerous tools that help you create original content that fits the tone of your brand.
This ranges from lyrics, songs, formats, choreography, clips and more. Use that source material to create something truly original that sets you apart from the competition.
8. Collaborate with others
Teamwork is the new trend in digital marketing. Gone are those years where egocentrism was the basis of any marketing strategy.
In social networks, 1+1 can be equal to 11. How? Simple, if you join your efforts with someone who is more influential in the media than you, you can use their influence to your advantage and vice versa.
Come on, it’s time to ask for help and leave the shyness behind, your audience is crying out for it.
Reasons to use TikTok right now
Want to get your brand off the ground? It’s time to use TikTok. Let’s take a look at some of the reasons:
There couldn’t be any other reason, and that’s because until 2019, TikTok had as many as 600 million users worldwide, imagine how many it will have today.
This makes it the social platform of the moment, where more and more people who want to be entertained or educated about a specific topic are arriving.
2. Reaching new audiences
Many people say that the new generations have the money, so if you want to take advantage of it, it’s time to use TikTok.
It has been proven that this is the preferred site for young people between 18 and 25 years old, so if your target audience is in this age range it’s time to start building your strategy.
Are you still prejudiced against TikTok? We understand, but we think it’s time you put the bad thoughts aside and focus on what it can do for your business.
The truth is that no platform offers so much. Cheer up and you’ll see what we’re talking about.