“Business is easy, the hard part is dealing with people”. If you’ve ever read this phrase and you are in the business world you will know what we are talking about. Managing teams requires patience and management skills that are not so easy to...
Every day we are more and more amazed by the changes in marketing. Not so long ago we were handing out flyers and promoting our businesses through newspapers. It doesn’t mean it doesn’t work anymore, but the world has changed. The marketing eras are the...
Can you imagine ensuring the profitability of your business without compromising its medium and long term operation? One way to achieve this is through marketing orientation. Yes, as you read it, with it you will delight your customers and you will be ahead of all the...
Do you already know what your customer’s need is and how you can help him/her solve his/her problem? Very well, now you only have to develop the product. This is the way in which you’ll solve your user’s problem, and the economic future of your...
Imagine investing a lot of money in the perfect store, having tons of inventory, hiring employees, developing the website and at the end of the month the cash registers report 0 sales. It’s no use having the best product on the market if no one wants to buy it....
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