by Raquel Alberdi | Jul 29, 2021 | Digital Transformation
La mayoría de nosotros somos conscientes de que si queremos que nuestro negocio tenga un futuro a largo plazo, debe llevarse a cabo algún tipo de transformación digital . Ahora, contrariamente a la opinión popular, instalar un nuevo paquete de software o renovar el...
by Raquel Alberdi | Jul 21, 2021 | Entrepreneurship
What is Blitzscaling?… So what does this mean in reality? “Blitzscaling is prioritizing speed over efficiency in an environment of uncertainty.” Essentially, it’s all about scaling a business as fast as possible. Climbing to the top of the ladder before any of...
by Raquel Alberdi | Jul 2, 2021 | Marketing
How to create a lead magnet?: When the majority of visitors land on your website or social media channels, the chances are they’re not ready to buy your product. They could have arrived via an affiliate link, a Google search query, or a recommendation from a friend or...
by Raquel Alberdi | Jun 23, 2021 | Entrepreneurship
This is a question we often get asked by our students: “what is the difference between entrepreneur vs intrapreneur?” In short, intrapreneurs work within an organization whereas entrepreneurs found, build, and grow their own organization. Both require...
by Raquel Alberdi | Jun 18, 2021 | Social Media
Let’s talk about “community manager”: The advent of social media completely changed the dynamic of how companies communicate and connect with their audiences. So much so, that businesses began to hire professionals dedicated to communicating,...